Without the lens of the desktop interface, the action would be hackneyed; without the content, pace, and storytelling of the action scene, the desktop interface would be just some other geeky commercial. Stellar concept and execution.

Lots of YouTubers have "leveraged" Bob Dylan's droppin' signs technique for storytelling, but it's rare to see this type of homage actually work for an entirely different purpose or topic. This one does.

Hans' interaction with the stats and passion for the story is very compelling, moving this beyond a "magic fingers" video and into a compelling tale and call-to-action.

A fascinating premise with the promise of a resolution, well-produced with a rare style of animation.

Postsecret consistently delivers, painting an impactful picture of our society. Here, we're quickly thrust into the very human minds of the soldiers in Iraq and the veterans from recent wars.

Few are fooled by this "viral" marketing video, but the idea sticks, and so does the product. Fantastically shot and edited. An inspired idea, and a great risk taken with great reward.

These concept boggle the average mind, and it's good storytelling that makes it easy to recalibrate one's understanding of the universe... and the multiverse.

A call to action that is hard to ignore. A history of a country and the start of a movement that builds to a climactic beginning.

Simple silhouettes and a heartless chat program, but we're all instantly rooting for these two.

The commitment to the cinematography is apparent. They went for humour but didn't go campy -- the payoff is all-the-more impactful.